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AI / google cloud / retail

Lush, Morrisons, Toolstation showcase AI deployments

Stores are using AI tools to drive customers directly to products

By Noah Bovenizer

Updated Jul 10, 2025 9:33 AM / Published Jul 10, 2025 8:28 AM 2 min read

A person holds up a phone in front of a bath bomb, using an app to identify the Lush product. The Lush Lens feature uses Google's Gemini AI tools. — Lush's Lens tool identifies bath bombs through image detection. Image Credit: Lush/Google Cloud

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Noah Bovenizer

Noah Bovenizer is a reporter with The Stack. He previously covered the transportation sector for Global Data. He has a first class degree in journalism and has also worked as a newsreader for Gaydio.