Think of NetApp and you may think of proprietary storage hardware, with a lashing of software like its ONTAP on top – maybe running on dedicated arrays in a bank’s data centre, or possibly even on a RAF surveillance plane.

The Nasdaq-listed firm, which projects $6.6 billion - $6.8 billion in revenues this financial year, built its name on network-attached spinning disk storage. It now ships a more diverse and also flash-based stack, as well as increasingly rich software for data management, and is pushing upstream.

NetApp CEO: “Our value is in software”

Sitting down for a breakfast briefing in London this week, NetApp’s CEO George Kurian is keen to talk up its growing software proposition.

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