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Just Eat's big-money plan: synthetic customers and "large commerce model" AI

The owner of OLX and Just Eat says it has distilled data from a billion customers into an AI engine for pinpoint discounts – but the P&L impact will be invisible.

Phillip de Wet
By  Phillip de Wet
2 min read
Just Eat's big-money plan: synthetic customers and "large commerce model" AI
Photo by Samuel Regan-Asante on Unsplash

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  • Phillip de Wet

    Phillip de Wet

    Phillip de Wet started in journalism as an honest B2B IT-sector reporter before straying into business, politics, and international affairs. He is currently in recovery, studying AI while writing about everything from hardware to infosec policy.

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