AI
A lack of land and electricity is holding back data centres in Europe, say the people who sell the circuit breakers.
SAP specialist, decade at Shell, now Robi Gone will manage tech for an industrial software outfit pivoting to AI.
Meta, Google and Microsoft all expect data centre and GPU spend to continue ramping up through 2026, though markets aren't sure about ROI.
Between Azure-linked machines and consumer signals fed into planning, Procter & Gamble is deepening AI use as part of its huge productivity push.