Digital and data? We’re going large, says McDonalds’ CEO, as new CIO vows new OS, GenAI, "data highway"

"The scale of incoming information from all corners of the globe will allow McDonald’s GenAI models to better understand the broadest range of patterns and nuances"

Edward Targett

Feb 06, 2024 - 4 min read

McDonald's CEO Chris Kempczinski during a recent investor day presentation. Credit: McDonald's.

McDonald's is supersizing its technology investments to overcome a “fragmented” digital estate – with a new global operating system running universally across its mobile app and kiosks in store, a new restaurant “data highway,” and generative AI powered by consumer data.

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