Sundar Pichai on what “keeps him up at night” after Alphabet’s $403 billion year

Google slashed Gemini serving unit costs a striking 78% in 2025 through “model optimizations, efficiency and utilization improvements.”

Edward Targett

Feb 05, 2026 - 3 min read

Image credit: https://unsplash.com/@sasun1990

Blink one minute, GCP is haemorrhaging cash and about to join “killed by Google”, blink the next and it’s a $70 billion run-rate proper hyperscaler – ramping up enterprise deal size and improving margin at impressive pace.

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